The Bulgarian National Radio has launched a national campaign named Choose Life. It is directed against drug use. The purpose of the campaign is to show the ordinary people how they can help people affected by drugs, as well as to follow the road of narcotics and the damages from the drugs. BNR will popularize positive examples of people who managed to fight this addiction successfully. The Ministry of Health, the Ministry of Education and the Ministry of Interior, as well as the State Agency for Child Protection, the State Agency for Road Safety, musicians, artists, sportsmen, sociologists, university lecturers and non-governmental organizations working with young people in risk groups are partners in the campaign. Vladimir Ampov-Grafa gave his song Artificial Element to the campaign.