Thousands of Plovdiv residents and guests of the city tasted the pudding distributed on "Ashure Day" . According to tradition, the festivities were held in the city center in front of the Djumaya Mosque. For another year, the Muslim Board and the District Mufti organized the holiday. On this day, Muslims in Bulgaria prepare ashure (Noah’s Pudding) and distribute it to their neighbors, regardless of whether they are Muslims or non-Muslims. This is done with a message for peace and joy and a blessing, said Ahmed Pehlivan, chairman of the Muslim Board of Trustees, BTA reports.

The holiday is celebrated on the 10th day of the month of Muharram according to the Muslim calendar, as it is believed that on this day those who escaped the flood with Noah's ark found 10 types of food and prepared the legendary pudding with them.