The Bulgarian capital holds third place in Europe in terms of opportunities for luxury wellness tourism, right after Barcelona and Zurich, according to a study by the company "OVO Network" .
The ranking takes into account the presence of restaurants rated by Michelin, 5-star hotels and luxury spas, relative to the number of tourists who visit them, as well as the level of "security and luxury" in the cities.
The research data shows that Sofia has impressive 83 spas with 4 stars or more, which means that there are 60 luxury spas per 1 million tourists. According to the study, this is more than twice the average for the cities included in the ranking.
Sofia is also one of the most desirable destinations for a luxurious stay. The Bulgarian capital occupies 10th place in the ranking of the online search engine "Google" for a destination that is associated with searching for information related to luxury.
Compiled by: Veneta Nikolova
The Ministry of Tourism opened the 2025 summer tourist season with an inspiring event in Pomorie – a town that combines sea, history, culture and opportunities for balneological and spa tourism. "A different start to Summer 2025! Good luck to..
The summer season for 2025 has officially begun some “20 kilometres from Burgas”, as a popular song goes – in Pomorie. “Pomorie is well established on the tourist map of Bulgaria, and offers an excellent combination of sea, history, culture, balneo..
Located against the backdrop of the sheer cliffs of the Iskar Gorge, the village of Lyutibrod has evolved into an emblem of wine tourism in the country. Known most of all for a natural rock phenomenon called Ritlite, which is a marker for where the..
They appear in the most unusual places: high in the mountains, on the seashore, under the treetops, and even directly beneath the starry sky. This..
Clear