The municipalities of Burgas, Nessebar, Pomorie, Primorsko, Tsarevo and Malko Tarnovo will be promoted together on the markets in Poland, Great Britain, the Czech Republic, Germany and the Scandinavian countries through attractive videos and other ads. The Municipality of Burgas has been selected to receive financial assistance for the campaign under the latest program of the Ministry of Tourism aimed to finance the marketing of the Black Sea municipalities.
Together with the tour operators, they will develop and offer various products in the region related to family, sea, health, sports, festival and other types of tourism in the destination "Burgas - Southern Black Sea coast". The focus will be on direct advertising in foreign cities, in "hot" spots such as subways and city buses. There will be digital outdoor and online advertising, aimed at various target groups.
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Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more..
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