Hoteliers in the country expect their business to grow by an average of up to 15% in 2024. This was announced today in Varna by Georgi Duchev, chairman of the Bulgarian Association of Hotel Executives, referring to a national survey conducted by the organisation. 

According to the survey, the UK, Romania and several Scandinavian countries are among the markets that are poised for growth. According to Duchev, Romania is the most important tourism generating market for the country, followed by Germany and Poland. The Czech Republic and Slovakia are also markets with great potential for Bulgaria. However, Israeli tourists have disappeared due to the problems in the Middle East. 

Bulgaria's tourism promotion abroad should focus on the fact that we are a safe and peaceful destination, says Duchev.