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Earth Hour or how to change the world in 60 minutes

Photo: BGNES

"If each of us, wherever we are, gave an hour to the Earth, we would have the power to protect our common home and leave it more than beautiful for generations to come," say the organisers of the largest event dedicated to protecting the planet, organised by the WWF (World Wildlife Fund). For this one hour, millions of people will turn off the lights and make even more people around them pay attention to all that connects us. And to all that we stand to lose. 

This year, Earth Hour will take place on 23 March between 8.30pm and 9.30pm local time. The most proactive participants in the campaign can join the WWF Hour Bank and contribute to the cause by 'donating' time to the Earth. Everyone can find the activity they enjoy most and enter the hours they donate to the Earth. For example, food, walking outdoors, sports and health, sustainable living, all forms of art and creativity. After Earth Hour, the Hour Bank platform will award prizes to ten randomly selected participants. 

The environmental campaign will also include a charity element with the screening of Kung Fu Panda 4 at Cinema City. Proceeds from ticket sales will go to the rescue of orphaned bears and bear conservation in Bulgaria.

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