Podcast in English
Text size
Bulgarian National Radio © 2024 All Rights Reserved

53% of internet users in Bulgaria are online shoppers

Photo: pixabay

53% of Internet users in Bulgaria (over 2,800,000 people) are online shoppers, while in 2018-2019 they were a third of this figure. The Covid-19 pandemic gave a big boost to e-commerce in Bulgaria. 

This was announced by Janet Naydenova from the Bulgarian E-commerce Association at a forum for responsible production and trade in Sofia. Naydenova pointed out for comparison that in the Scandinavian countries and Great Britain, online buyers account for 80-90% of internet users, which means that this niche in Bulgaria has great potential for development.

Regarding the location of the sellers, 94.4% are online stores located in Bulgaria, 32% - in the EU, 18% - outside the EU, in 1.5% of purchases the seller's country of origin is unknown.

Among the most searched online products and services are clothing, accommodation, hotel reservations, sporting goods (excluding sportswear), cosmetics, restaurant deliveries.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Overcast with showers in southeastern Bulgaria

On Tuesday, lows will be between 1 and 6°C, 1°C in Sofia. During the day it will remain mostly cloudy, with showers mainly in the southeast. Over southwestern Bulgaria the clouds will break up and clear. Maximum temperatures will be 4° to 9°C, around..

published on 12/2/24 7:05 PM
Evelina Slavcheva

Corresponding Member Evelina Slavcheva becomes first female President of BAS

The Bulgarian Academy of Sciences is to have a female president for the first time. Corresponding Member Evelina Slavcheva from the Institute of Electrochemistry and Energy Systems was elected today to lead the 155-year-old institution...

published on 12/2/24 6:20 PM
Borislav Sarafov

Prosecutor's Office and Interior Ministry declare zero tolerance for violence 

At a national meeting convened by acting Prosecutor-General Borislav Sarafo v to discuss the rise in public and domestic violence, it was declared that the Prosecutor's Office and the Ministry of the Interior would not tolerate such crimes. "Under my..

published on 12/2/24 3:40 PM