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Bulgarian companies are showing increasing interest in specialized fairs in Germany

The possibilities for rehabilitation procedures in Bulgaria need to be more actively presented to German clients

Photo: BTA archive

89% of German investors in Bulgaria would choose Bulgaria again for their investments. This is indicated by a study by the German-Bulgarian Chamber of Industry and Commerce conducted in 2024. Germany continues to be a key partner of Bulgaria in terms of trade turnover, which last year amounted to nearly 12 billion euros.

What are the factors that make Bulgaria competitive for German companies? Radio Bulgatia talks to the General Manager of the German-Bulgarian Chamber of Industry and Commerce Sonja Miekley:‎

Sonja Miekley, manager of the German-Bulgarian Chamber of Industry and Commerce
‎"On the one hand, there are the raw materials that we have here in Bulgaria, necessary for the work of enterprises. In addition, we see that there is a change‎‎ - Bulgaria is no longer a country for cheap labor, which is a prerequisite for another type of investment. Bulgaria is a competitive country with the potential for automation, in order for certain personnel to be released from some of their tasks in order to take on others." ‎

The first day of this year marked the beginning of Bulgaria's full membership in Schengen, but there is still no data on how German investors assess this fact and its impact on the economic situation in Bulgaria.

‎"We planned to conduct a survey when 100 days have passed since Bulgaria joined Schengen. This way we will get a clear idea of ​​the attitude of businesses, since some processes take time," explains Sonja Miekley.


Until then, the German-Bulgarian Chamber of Industry and Commerce continues its work on its current tasks, some of which are related to the representation of Bulgaria at four major world fairs in Nuremberg, Düsseldorf, Leipzig and Munich. According to the Chamber's manager, this year is special in this regard:

"This year we have more Bulgarian companies that would like to participate in these fairs. At the latest construction exhibition in Munich (13-17 Jan 2025), 9 exhibitors from the country participated, at the wine exhibition in Düsseldorf in March 27 Bulgarian companies will participate, among which there are new participants, which is very good for us. With 43 companies, Bulgaria also participated in the organic products fair in Nuremberg, which took place from 11 to 14 February. We hope to participate in a subcontractors' fair, which will take place in Leipzig from 11 to 14 March. 6 companies will participate in it, as well as two individual ones that will exhibit their products themselves. We see that Bulgarian companies are also interested in fairs that are organized by German companies, but are held on other continents."


The German-Bulgarian Chamber of Industry and Commerce is willing to continue its cooperation with the Ministry of Tourism and to help promote Bulgaria as a tourist destination on the German market - we learn from Sonya Miekley, who expects a meeting with the new Minister of Tourism Miroslav Borshosh soon.

"If we look at the statistics before the Covid-19 pandemic, tourism then formed about 9% of the country's GDP, and after its end - the percentage is 6. A big positive from our point of view are the many direct air connections between Bulgaria and various German cities."

Since 2019, Bulgaria has been included in the list of health insurance companies on the German health insurance market. The goal is to increase the number of German tourists in Bulgaria for balneology and SPA tourism. ‎


‎"That is why Bulgaria should invest not only in this agreement, but also in a broader presentation of the possibilities for rehabilitation manipulations in the country. At the beginning of March (4-6 March), a fair dedicated to tourism is coming up in Berlin, in which there will also be Bulgarian participation. This is one of the places where we can talk in this direction. However, it is necessary that the possibilities for this type of recreation in Bulgaria be presented to individual clients who would benefit from such an opportunity," concludes the General Manager of the German-Bulgarian Chamber of Industry and Commerce, Sonya Miekley. ‎


Photos: BTA archive, leipziger-messe.de, Ministry of Tourism, archive




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