ПРОГРАМИ
en de ru fr es sr gr al tr ro
Podcast in English
Share
Text size
Bulgarian National Radio © 2025 All Rights Reserved

State Fund “Bulgaria Today and Tomorrow” to introduce a unified tourism brand for the country

Photo: Facebook

The Bulgarian government will create a centralized structure to manage the creation and implementation of a unified brand Bulgaria in order to raise the country’s international image. This is stated in the adopted legislative program of the Council of Ministers for 2025, reports segabg.com

The Ministry of Tourism must form the structure for the brand Bulgaria in early autumn in the form of a national fund, which will be called “Bulgaria Today and Tomorrow”. It will be managed by a supervisory board and an executive director, and will have regional and foreign offices. It is stated that the fund will “develop and implement a unified concept for presenting the country at the international level”.

The hope is that the unified unit will solve the problem of uncoordinated and often contradictory initiatives to present Bulgaria as a tourist destination by various institutions and private individuals. The body will be responsible for implementing a coordinated strategy and monitoring intellectual rights. In addition to the budget, it will rely on public-private partnerships, sponsorships, donations and EU funds.


Edited by Ivo Ivanov
English version: R. Petkova

Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.
Radio Bulgaria Tourism    tourism

More from category

A global ranking has named Bansko as Bulgaria’s best ski resort

A month before officially opening its 23rd ski season, Bansko has been ranked among the 25 best winter destinations in the world.  The 16-week online competition featured 211 resorts from five continents. More than 4.3 million people..

published on 11/11/25 9:22 AM

The town of Smolyan hosts discussion on bears and ecotourism opportunities

A meeting entitled The Bear in the Context of Ecotourism: Opportunities and Perspectives is taking place today at the municipal building in Smolyan, a town in the Rhodope Mountains. Organised by WWF Bulgaria and the New Horizons – Smolyan..

published on 11/11/25 7:35 AM

When time hits the brakes – vintage cars and wine in the village of Kapatovo

At the foot of Pirin, among vineyards and old stone houses, time seems to have hit the brakes. In the village of Kapatovo near Petrich, we come across an unusual place – a vintage car museum, where history comes to life on four..

published on 11/8/25 6:30 AM

WEATHER
Pick city: Sofía
Overcast, rain
Min: 10 | Max: 13
Rain
Min: 13 | Max: 15
Rain
Min: 14 | Max: 15
Partly cloudy, chance of rain
Min: 10 | Max: 13
Partly cloudy, chance of rain
Min: 10 | Max: 12
Rain
Min: 11 | Max: 13
Rain
Min: 9 | Max: 11
Rain
Min: 12 | Max: 14
Overcast, rain
Min: 11 | Max: 14
Overcast, rain
Min: 10 | Max: 13
Rain
Min: 11 | Max: 12
Partly cloudy, chance of rain
Min: 10 | Max: 14
Overcast, rain
Min: 12 | Max: 14
Overcast, rain
Min: 7 | Max: 10
Rain
Min: 11 | Max: 12
Overcast, rain
Min: 13 | Max: 15
Rain
Min: 10 | Max: 11
Rain
Min: 12 | Max: 13
Rain
Min: 12 | Max: 13
Overcast, rain
Min: 13 | Max: 14
Rain
Min: 7 | Max: 13
Overcast, rain
Min: 8 | Max: 11
Overcast, rain
Min: 13 | Max: 15
Rain
Min: 11 | Max: 12
Overcast, rain
Min: 11 | Max: 15
Rain
Min: 11 | Max: 13
Overcast, rain
Min: 12 | Max: 14
BULGARIA IN PICTURES
Which world-famous Bulgarian artist designed QSL cards for Radio Bulgaria?
Yasen Gyuzelev
Theodore Ushev
Christo Javacheff - Christo
Ilia Peikov
Lika Yanko

BULGARIANS ABROAD

Български English Русский Deutsch Српски Français Ελληνικά Español Shqip Türkçe Română
MOST VIEWED

A global ranking has named Bansko as Bulgaria’s best ski resort

A month before officially opening its 23rd ski season, Bansko has been ranked among the 25 best winter destinations in the world.  The..

published on 11/11/25 9:22 AM

The town of Smolyan hosts discussion on bears and ecotourism opportunities

A meeting entitled The Bear in the Context of Ecotourism: Opportunities and Perspectives is taking place today at the municipal building in Smolyan, a..

published on 11/11/25 7:35 AM

english@bnr.bg

+359 2 9336 661

Общи условия за използване на сайта | Политика за поверителност | Политика за "бисквитки"