Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

How Raya Ubenova managed to get people involved in planting her dream forest

Photo: Raya Ubenova

Raya is 36 years old. She graduated from the Classical High School in Sofia, but continued her education in the Netherlands and Great Britain. She has lived in many places in Europe and currently works in the International Labor Organization in Geneva, where she heads the design department. She has two master's degrees and is currently on her path to a third university degree related to climate change.

She does not own a home and has no personal car but she has a forest! Like many young people, Raya is deeply concerned about the environment. She is sure that everyone can be useful in preserving nature through small steps. "I felt I had to do something," Raya Ubenova says. That is how the idea to invest all her personal savings in buying a large plot of land in Bulgaria and planting it with trees emerged.


This is the most useful and inexpensive technology for carbon dioxide sequestration. There are many other benefits, too. Forests stop erosion, provide habitat to various animals and improve the quality of soil, Raya Ubenova has told us.

In April, she returned to her homeland to look for suitable agricultural land, close to a forest. She found it near the village of Tserovo in Pazardzhik. "The area of the forest is a total of 1.95 hectares. On the spot we came across a few pines, wild juniper and mostly bushy vegetation,” Raya says.


The young conservationist started her activities in afforestation carefully, after long studies and consultations.

"Since I have no special knowledge in this field, I contacted Assoc. Prof. Dr. Nasko Iliev, who is an expert. He prepared a technological plan with the appropriate types of afforestation. He recommended that the main species should be different types of oak trees. The accompanying species that provide diversification of the forest are linden, maple, wild juniper and others.”

Raya Ubenova’s forest is already a fact. On November 13, more than 300 volunteers from across the country joined the afforestation initiative. In the next 2-3 years, volunteers will regularly take care of the young trees and remove weeds.


What was the reaction of Raya’s relatives when she told them that she was preparing to part with all her savings in the name of humanity and nature?

"I was absolutely sure I would it," Raya says. “I knew this thing was right and necessary, so I was immune to their reactions. My mother was very worried because I have no home and buying this land without living there or making profits of it was incomprehensible. But my stepfather embraced the idea completely and helped me a lot.”


According to the young woman, the main priority of most of Bulgarians is to provide a living for themselves and their families and overcome the everyday obstacles and that is why they are rarely interested in global issues, such as nature conservation. However, more and more Bulgarians are being actively involved in environmental initiatives, which is encouraging, Raya Ubenova says in conclusion.

Photos: courtesy of Raya Ubenova

English: Alexander Markov



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Do Bulgarians celebrate Europe Day or Victory Day on May 9?

Europe Day or Victory Day? May 8th or May 9th? It is not that we do not constantly encounter socially divisive topics, and the current date – May 9th celebrating the victory over Nazi Germany in 1945 in World War II also causes debates in Bulgaria year..

published on 5/9/25 12:28 PM

The final of the 2025 FameLab Bulgaria competition- part of the Sofia Science Festival

The FameLab International Science Communication Competition aims to discover, train and give a platform to the world’s most promising new scientists. The competition was created in 2005 by the Cheltenham Science Festival, the largest and most..

published on 5/9/25 8:05 AM

The personal success stories of Bulgarians in New York shape perceptions of Bulgaria in the U.S.

"United We Stand" - Bulgaria's national motto - will be put into action on May 8 by the Bulgarian community in New York City, amid the realities of the times and the distance from home. At 7 pm local time, the Bulgarian Consulate General and the NYC..

published on 5/8/25 8:26 PM