Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Sofia is among the top destinations for luxury and wellness tourism in Europe

Photo: BGNES

The Bulgarian capital holds third place in Europe in terms of opportunities for luxury wellness tourism, right after Barcelona and Zurich, according to a study by the company "OVO Network" .

The ranking takes into account the presence of restaurants rated by Michelin, 5-star hotels and luxury spas, relative to the number of tourists who visit them, as well as the level of "security and luxury" in the cities.

The research data shows that Sofia has impressive 83 spas with 4 stars or more, which means that there are 60 luxury spas per 1 million tourists. According to the study, this is more than twice the average for the cities included in the ranking.

Sofia is also one of the most desirable destinations for a luxurious stay. The Bulgarian capital occupies 10th place in the ranking of the online search engine "Google" for a destination that is associated with searching for information related to luxury.

Compiled by: Veneta Nikolova



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Rumen Draganov

The tourism industry is prepared for power outages, Prof. Rumen Draganov says

The problems related to electricity cuts in some places in the country did not affect the way tourists welcomed 2025 in the places of accommodation, Rumen Draganov from the Institute for Analyses and Assessments in Tourism has told..

published on 1/2/25 11:48 AM

On the winter map: Bulgaria’s ski centres are booming

The ski season started earlier than usual in Bulgaria this year, thanks to the early snowfall. In Bansko, the ski runs opened to the public early, in the first days of December , and the official start to the season was given a week later .  The other..

published on 1/2/25 7:35 AM

Record successes and unclear prospects - about the tourism optimism in 2024

While Bulgaria is going through yet another political crisis, the sense of impasse is deepening and the division and discontent in society prevail, there is one sector that has managed to break this ominous pattern - tourism . In 2024, Bulgaria not..

published on 12/28/24 6:05 AM