Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Calendar with a cause

Photo: "I believe and help"

Bulgarian firefighters took on the role of models in front of the camera of photographer Deyan Nedyalkov and created a provocative "Calendar with a cause" for the year 2024. 
The initiative belongs to the "I Believe and Help" association, which has been collecting funds for the purchase of specialized children's ambulances and equipment for the neonatology departments in Varna hospitals for eight years. 

The provocative charitable approach also aims to attract public attention to firefighters and their profession in Bulgaria.

The first edition of the calendar of 500 copies was sold out in days and now they are planning an additional one. The funds will go to the long-standing cause of "I believe and help'', Vladislav Nikolov, chairman of the association, explained to BNR. 

The idea of active firefighters taking pictures for charity in a calendar originates from Australia (Australian Firefighters Calendar) and is already 30 years old. During this time, the most anticipated calendar in Australia has collected more than 3 million dollars, with which dozens of organizations and causes have been supported. Every year, local species of animals are also present in it, thus the brave men draw public attention to their endangered habitats. 

The idea became so popular that today it is even part of Australia's tourist attractions. Years ago, it was also implemented in France with great success. It is now the turn of Bulgarian firefighters.

Photos: "I believe and help" Association



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Back to School

Today, 57,000 first graders across Bulgaria walked through the school doors for the first time.  More than 2,300 schools across the country opened their doors to welcome students on September 15, a BGNES reporter..

published on 9/15/25 3:55 PM

Bulgarian embassy in Ireland will present the Bulgarian rose in the heart of Dublin

An event dedicated to the Bulgarian oil-bearing rose (rosa Damascena) will take place on September 19 in Ireland, BTA reports. Its organizer is the Embassy of Bulgaria in the country. “We are pleased to invite you to a unique journey of sound..

published on 9/14/25 2:05 PM

Garash Cake – the legendary sweet temptation turns 140

The sweet temptation "Garash" is a cake whose history is very curious and deserves the attention of both those interested in history and lovers of its undeniable taste qualities.  Its creator is the Austro-Hungarian Kosta Garash. It is believed..

published on 9/13/25 10:15 AM