Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria boasts different types of tourism

Cultural tourism accounts for nearly 20% of the country’s tourism product

The town of Veliko Tarnovo
Photo: Zdravka Maslyankova

Cultural tourism accounts for nearly 20% of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism market, the country can now boast a relatively diversified tourism product. The study of the Ministry of Tourism also shows that health tourism accounts for approximately 16% of the national tourism product. Health and cultural tourism are practised all year round and throughout the country. Cultural tourism is one of the five most commonly practiced types of tourism by Bulgarians.

In Plovdiv, the number of visitors has increased by over 17%, in Veliko Tarnovo by over 13%, in Ruse by more than 18%. Kazanlak has seen a three-digit growth of more than 124% over the year. The data also indicates that more than 1.9 million adult Bulgarians (nearly 36% of the adult population in the country) engaged in cultural tourism between June 2022 and May 2024.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world,..

published on 3/5/25 10:08 AM

The Ministry of Tourism recruits students for the Bulgarian pavilion at 2025 Osaka World Expo

Bulgaria will participate in the 2025 Osaka World Expo with a national pavilion, where Bulgarian students will work, as proposed by the Ministry of Tourism. Bulgaria will have its own pavilion of the highest class – type "A", said the..

published on 3/3/25 12:15 PM

Bulgaria's historic town of Kotel attracts visitors also as ski destination

In winter, the well-known Bulgarian town of Kotel known for its National Revival Period architecture attracts tourists with cultural routes, frosty landscapes and the opportunity to ski in the folds of the Balkan Mountains. About 4 km from the center of..

published on 2/28/25 2:55 PM