Cultural tourism accounts for nearly 20% of the country’s tourism product, according to data from a survey by the Ministry of Tourism. While Bulgaria's image was previously associated mainly with maritime tourism, which made up 70% of the tourism market, the country can now boast a relatively diversified tourism product. The study of the Ministry of Tourism also shows that health tourism accounts for approximately 16% of the national tourism product. Health and cultural tourism are practised all year round and throughout the country. Cultural tourism is one of the five most commonly practiced types of tourism by Bulgarians.
In Plovdiv, the number of visitors has increased by over 17%, in Veliko Tarnovo by over 13%, in Ruse by more than 18%. Kazanlak has seen a three-digit growth of more than 124% over the year. The data also indicates that more than 1.9 million adult Bulgarians (nearly 36% of the adult population in the country) engaged in cultural tourism between June 2022 and May 2024.
In 2009, a state-owned company in Shanghai launched a yogurt on the market under the brand name "Musiliyan, as the village of Momchilovtsi is called in China. The еmergence of this product was accompanied by a large-scale advertising campaign, and..
The old button lift in the village of Govedartsi , Samokov Municipality, which takes tourists to the peak of Malyovitsa in the Rila Mountains, is to be modernised as a four-seater chairlift with a capacity of 1,520 people per hour . A proposal has been..
Bulgaria is presenting its own stand at the autumn international tourism fair in Bucharest, which is taking place from 21 to 24 November . Visitors to the Bulgarian stand are taking souvenir photos against the backdrop of photo panels with beautiful..
The mountain resort of Borovets in Mount Rila is giving the official start to the winter season today with a sound and light show . The light..
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