Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Photo: tourism.government.bg

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world, the Internationale Tourismus-Börse (ITB) in Berlin.

"We create opportunities for business contacts, show our rich cultural and natural heritage and consolidate the country as a preferred destination on the world tourist map," said Borshosh. 

The exhibition in Berlin brings together over 5,500 exhibitors from 161 countries on an area of ​​160,000 sq. m. Bulgaria is represented with a modern and attractive stand of nearly 600 sq. m., in which 49 representatives of municipalities, the tourism business, leading tour operators, hotels and tourist organizations participate. 



At the exhibition, Bulgaria emphasizes affordable luxury with an emphasis on SPA procedures and natural beauty. New investments in the Bulgarian SPA sector were presented, emphasizing the high quality of the services offered, including the "farm to table" concept, where many SPA destinations and hotels have their own farms.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

The Ministry of Tourism recruits students for the Bulgarian pavilion at 2025 Osaka World Expo

Bulgaria will participate in the 2025 Osaka World Expo with a national pavilion, where Bulgarian students will work, as proposed by the Ministry of Tourism. Bulgaria will have its own pavilion of the highest class – type "A", said the..

published on 3/3/25 12:15 PM

Bulgaria's historic town of Kotel attracts visitors also as ski destination

In winter, the well-known Bulgarian town of Kotel known for its National Revival Period architecture attracts tourists with cultural routes, frosty landscapes and the opportunity to ski in the folds of the Balkan Mountains. About 4 km from the center of..

published on 2/28/25 2:55 PM

Bulgarian tourism presented in Sweden and Denmark

An exhibition showcasing iconic cultural and natural tourist sites from Bulgaria has been opened in front of the Bulgarian Embassy in Stockholm. "Bulgaria is a country with an impressive history, rich cultural and historical heritage and..

published on 2/23/25 2:22 PM