Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

published on 3/5/25 10:08 AM

Photo: tourism.government.bg

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world, the Internationale Tourismus-Börse (ITB) in Berlin.

"We create opportunities for business contacts, show our rich cultural and natural heritage and consolidate the country as a preferred destination on the world tourist map," said Borshosh.

The exhibition in Berlin brings together over 5,500 exhibitors from 161 countries on an area of 160,000 sq. m. Bulgaria is represented with a modern and attractive stand of nearly 600 sq. m., in which 49 representatives of municipalities, the tourism business, leading tour operators, hotels and tourist organizations participate.

At the exhibition, Bulgaria emphasizes affordable luxury with an emphasis on SPA procedures and natural beauty. New investments in the Bulgarian SPA sector were presented, emphasizing the high quality of the services offered, including the "farm to table" concept, where many SPA destinations and hotels have their own farms.

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Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

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