Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Photo: tourism.government.bg

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world, the Internationale Tourismus-Börse (ITB) in Berlin.

"We create opportunities for business contacts, show our rich cultural and natural heritage and consolidate the country as a preferred destination on the world tourist map," said Borshosh. 

The exhibition in Berlin brings together over 5,500 exhibitors from 161 countries on an area of ​​160,000 sq. m. Bulgaria is represented with a modern and attractive stand of nearly 600 sq. m., in which 49 representatives of municipalities, the tourism business, leading tour operators, hotels and tourist organizations participate. 



At the exhibition, Bulgaria emphasizes affordable luxury with an emphasis on SPA procedures and natural beauty. New investments in the Bulgarian SPA sector were presented, emphasizing the high quality of the services offered, including the "farm to table" concept, where many SPA destinations and hotels have their own farms.



Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Tourism Minister Borshosh and Booking Holdings' President Fogel discuss joint measures to regulate short-term rentals

Bulgaria’s Minister of Tourism Miroslav Borshosh held a working meeting in Brussels with Glenn Fogel, Chief Executive Officer and President of Booking Holdings. The meeting took place during Destination Europe Summit organized by the European Travel..

published on 2/12/25 12:09 PM

Bulgaria presents its potential for year-round tourism at EMITT exhibition in Istanbul

The flow of visitors to the Bulgarian stand at the 28th East Mediterranean International Tourism & Travel Exhibition EMITT does not stop. The exhibition is held until February 7 in Istanbul and is among the five largest tourism..

published on 2/6/25 8:50 AM
The Bulgarian stand at CMT Stuttgart 2025

Bulgaria with an expanded presence at the tourism exhibition CMT Stuttgart 2025

Bulgaria participates in the international tourism exhibition CMT Stuttgart . The forum is held from January 18 to 26, 2025 , and the main highlights are camping and caravanning, motorcycles, cycling, golf, SPA, cruises and others, reports bgtourism.bg...

published on 1/25/25 10:35 AM