Intense preparations are underway on the Southern Black Sea coast for the upcoming summer season. The first tourists are expected for Easter, and businesses are actively seeking thousands of workers, reports public service broadcaster BNT. The industry promises 10% higher salaries compared to 2024, but still reports a shortage of staff.
Businesses will rely on more workers from third countries, as Bulgarians prefer year-round employment. Because of the slow procedures, preparations for issuing visas began back in November. Bulgaria’s accession to Schengen further prolongs this process. Hoteliers are concerned that some of the arriving workers may go to other countries, as was the case last summer. The most sought-after workers are cleaners, waiters and bartenders, with salaries ranging from 1,400 to 2,500 BGN (EUR 715 - EUR 1,278).
Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more than in 2023. Recently, however, Burgas has also been developing as a cultural hub, attracting more and..
The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for..
Bulgarians are traveling more and more actively and are spending more money on travel - both to nearby and distant destinations. Last year, they made about 9 million trips abroad, with neighbouring Turkey, Greece, Romania and Serbia being the most..
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