Podcast in English
Text size
Bulgarian National Radio © 2025 All Rights Reserved

The Ministry of Tourism launches a large-scale advertising campaign in nine countries

Photo: tourism.government.bg

The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.

The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.




Последвайте ни и в Google News Showcase, за да научите най-важното от деня!
Listen to the daily news from Bulgaria presented in "Bulgaria Today" podcast, available in Spotify.

More from category

Bulgaria participates at the Internationale Tourismus-Börse (ITB) in Berlin

Bulgaria has a unique tourism potential and we are here to present it in the best way. This was stated by the Minister of Tourism Miroslav Borshosh regarding the country's participation in the largest international tourism exhibition in the world,..

published on 3/5/25 10:08 AM

The Ministry of Tourism recruits students for the Bulgarian pavilion at 2025 Osaka World Expo

Bulgaria will participate in the 2025 Osaka World Expo with a national pavilion, where Bulgarian students will work, as proposed by the Ministry of Tourism. Bulgaria will have its own pavilion of the highest class – type "A", said the..

published on 3/3/25 12:15 PM

Bulgaria's historic town of Kotel attracts visitors also as ski destination

In winter, the well-known Bulgarian town of Kotel known for its National Revival Period architecture attracts tourists with cultural routes, frosty landscapes and the opportunity to ski in the folds of the Balkan Mountains. About 4 km from the center of..

published on 2/28/25 2:55 PM