The Ministry of Tourism has launched a large-scale international advertising campaign on National Geographic and 24 Kitchen channels, part of The Walt Disney Company and Warner Bros. The TV advertisement promoting Bulgaria as a destination for congress, culinary and wine tourism start on March 20 in 9 countries and will continue until the end of April. In parallel, a digital campaign is running through the popular pre-roll format with new YouTube clips.
The media partnership includes the broadcast of 2,430 advertising spots in 9 strategic markets in Europe- the United Kingdom, France, Poland, Germany, Spain, the Netherlands, Serbia, Slovenia and Croatia. More than 50% of the spots will be broadcast during prime time on TV programmes, the Ministry of Tourism said.
An exhibition showcasing iconic cultural and natural tourist sites from Bulgaria has been opened in front of the Bulgarian Embassy in Stockholm. "Bulgaria is a country with an impressive history, rich cultural and historical heritage and..
The winter resort of Pamporovo in the Rhodope Mountain is crowded. We are experiencing a strong season and an increase in tourists from Romania, Greece and Serbia. This was told to BTA by Dimitar Gerdzhikov from Pamporovo AD. Gerdzhikov added..
Eight thousand years ago, one of the most mysterious cultures in the Balkans emerged in the area of the present-day village of Dolnoslav. In the area of Asenovgrad , between the plain and the mountains, archaeologists uncover settlement mounds..
Last summer, Bulgaria's coastal city Burgas and the surrounding resort towns welcomed about 600,000 Bulgarian and foreign tourists , which is 21% more..
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