Bulgaria’s Ministry of Tourism participated in the most significant international tourism exhibition in Japan— Tourism Expo Japan (TEJ), held from September 25 to 28, 2025, at the Aichi Sky Expo exhibition venue in Nagoya, Aichi Prefecture. Bulgaria was represented at the pavilion of the European Travel Commission, alongside other European destinations that are joining forces to present the European tourism product to the Japanese market.
''Bulgaria’s participation in Tourism Expo Japan 2025 is a strategic step toward expanding our presence in this distant market. Japanese tourists value culture, history and authentic experiences, and Bulgaria can offer all of this- from ancient traditions and rich historical heritage to modern tourism infrastructure and unique nature'', said Minister of Tourism Miroslav Borshosh.
Edited by Miglena IvanovaPublished and translated by Kostadin Atanasov
Photo: tourism.government.bg
An ancient water clock known as clepsydra, restored according to ancient models, has been unveiled on the top of Sahat Tepe Hill in Plovdiv . The only clock of this type installed outdoors in Bulgaria has become the city's newest attraction. The..
The story of Gostilya is a journey back in time, showing how the tiny Catholic community there has managed to preserve its identity and faith despite the ups and downs of history. Located in north-western Bulgaria, the village is one of the last..
Albena JSC is the only Bulgarian tourism company among nearly 300 firms participating in the International Tourism Fair (ITF) in Istanbul. '' What makes us happy is the great variety of participants. Alongside Turkish companies, there are companies..
Bulgaria’s participation in this year’s World Travel Market (WTM) in London, November 4-6, is bold and ambitious. The national pavilion,..
+359 2 9336 661